Search engine optimization (SEO) is the practice of enhancing a website's visibility on search engine results pages (SERPs) like Bing, Google, or DuckDuckGo. It involves various techniques and strategies to increase organic (non-paid) traffic from search engines to a particular website.
SEO encompasses practices that are visible to website visitors (on-page optimizations) and practices that are not visible to visitors (off-page optimizations). SEO practices include keyword research, content optimization, internal and external link building, user experience improvements, and other technical improvements. By understanding and leveraging search engine algorithms, businesses can improve their website’s relevance and authority, leading to higher rankings and increased visibility.
SEO practices are fundamental to every project we work on at Forth & Sons. We aim to build aesthetically pleasing sites and help you climb the search rankings to attract more of your ideal customers. We want your digital presence to be as strong as it can be.
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