A call to action (CTA) prompts the audience to perform a specific task, such as leaving a response, subscribing to a newsletter, or purchasing a good or service.
Search engine optimization (SEO) is the practice of enhancing a website's visibility on search engine results pages (SERPs) like Bing, Google, or DuckDuckGo.
Social proof is a psychological tool for making decisions. It involves an individual making a decision based on the opinions and actions of a trusted group.
A web strategy is a business’s long-term plan to use online platforms to achieve goals such as boosting sales, expanding reach, or offering online services.
Website credibility is the perception of trustworthiness a website establishes with its audience. It measures whether users find the site dependable and believable.
